Shopify blog meta description: what to write in the field
Draft a Shopify blog meta description from the reader, the question and the content, enter it in the SEO description field, and see why search results may differ.
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Practical ideas for your next article, and a better Shopify blog.
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How to measure Shopify blog performance beyond page views
To measure Shopify blog performance, pick metrics from the article purpose and read the four diagnostic scores, without mixing up views, reading and purchases.
Shopify blog product clicks: five things to review
Review Shopify blog product clicks in five steps: reader intent, placement, wording, destination and measurement coverage, then record one change at a time.
How to show related products in a Shopify blog post with collections
Show related products in a Shopify blog post using a collection. Plan the selection, set the display, and check how it reads on a phone.
Shopify blog scroll depth: find where readers stop reading
Use Shopify blog scroll depth at 25%, 50%, 75% and 90% to narrow down which part of a long article to inspect, instead of blaming a paragraph from a number alone.
Shopify blog click through rate: seen in search but not clicked
Raise the click through rate of a Shopify blog post by checking queries in Search Console first, then fixing the mismatch between the question and the answer.
Shopify blog SEO title: should it match the article title?
Decide whether your Shopify blog SEO title should match the article title, learn what each field does, and keep the same promise when you adjust the wording.
Shopify blog post goals: structure, links, and metrics for each
Brand posts and sales posts need different structures, product links, and metrics. How to choose among four Shopify blog post goals and set the purpose in the app.
Shopify blog callouts: make important notes impossible to miss
Use callouts in your Shopify blog for shipping deadlines, discount terms, safety warnings, and return essentials: what to include, how many to use, and how to write them.
Shopify blog tags and categories: what to do when posts overlap
When similar posts pile up under the same Shopify blog tags and categories, give each one a clear role and merge the rest. How to find duplicates and set up redirects.