A reader may finish a useful article and still be unsure what to read next. Before adding a long related-post list, identify the question that follows naturally from the current explanation.
Related article links and product links have different jobs. Choosing between them makes the next step easier to understand.
Choose the destination from the next question
A bag-selection guide might lead to instructions for measuring daily items or caring for a particular material. A shared category is not enough reason to recommend every post in it.
| Current subject | Next question | Useful destination |
|---|---|---|
| Choosing a size | How do I measure my items? | A measuring guide |
| Comparing materials | Can I maintain this material? | A care article |
| Comparing products | Where are the full specifications? | The specific product page |
Use a related article to deepen an answer and a product link to inspect a candidate. The reader’s immediate need should determine the destination.
Describe what the link opens
“Read the fabric-bag care guide” is more informative than “click here.” Add a reason when helpful: “Our separate guide explains what to check before washing.” This fictional example only works if the destination actually contains that guidance.
Check that the linked article is current, published and relevant to the same product or material. A good label cannot compensate for a mismatched destination.
Preserve the current reading flow
Several links in the middle of one explanation can interrupt it. Try finishing the immediate answer before offering a deeper article. At the end, choose a small number of particularly relevant next steps rather than every related page.
Set the link on the guidance text in the Smart Agent Blog editor. Save and test it on the storefront, including whether readers can comfortably return to the original article.
Avoid one destination for every post
Always recommending the same popular article can ignore what the reader already knows. Review the knowledge gained by the end of each post and choose the next destination accordingly. When a linked article is removed or unpublished, update the pages that recommend it.
Review the response in context
Related article CTR in analytics can help you assess link response. A low response alone does not show whether the destination is unnecessary or whether the wording and placement are weak. Inspect one link at a time: its destination, position and label. Change the part that does not fit the reading journey.
Internal links are part of a wider traffic plan. See Shopify blog marketing for the whole picture.
Read the detailed steps in the user guide
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