What you will learn
On this pageContentsCloseOpen
Run one live shopping event. One hour, 2,000 people watch an average of 20 minutes each, and you take 60 orders.
On SoldLive: FB + IG Live Sales that month costs $75. On Channelize Live Shopping & UGC it costs $297, because 2,000 viewers × 20 minutes is 40,000 viewing minutes and the entry plan includes 15,000. Same hour. Same 60 orders. Same revenue. Four times the software bill.
Neither app is overpriced. They are metering different things, and nothing in a "best live shopping apps" listicle will tell you which meter matches how you actually sell. That is the whole decision.
Research date: September 2, 2026. All pricing is USD, as published on each app's Shopify App Store listing.
Shopify does not do this natively, and Meta stopped doing it too
There is no live selling feature in Shopify. Shopify's own guide to livestream shopping platforms, updated May 22, 2026, is a list of third-party tools — its "Shopify" entry describes the platform as "a versatile base from which to try out live commerce," and points at apps to do the actual streaming.
The second piece of context matters more than most merchants realize: the free path closed. Meta shut down Facebook Live Shopping on October 1, 2022, and sunset Instagram Live Shopping on March 16, 2023. Product tags in live video stopped working. You can still go live on Facebook, Instagram, and TikTok — you just cannot tag products and let people buy from the stream the way you could three years ago.
That shutdown is why an entire app category exists in the shape it does. If social platforms still had native live checkout, comment-to-buy tooling would be a nice-to-have. Now it is the only way to convert a social live audience without sending them away to a browser.
The three meters
Every app here connects a live video to a Shopify checkout. What separates them is the unit on the invoice.
| Metered unit | App | Entry plan | Top published plan | Scales with |
|---|---|---|---|---|
| Live sale orders / month | SoldLive: FB + IG Live Sales | $35 (35 orders) | $300 (300 orders) | Your revenue |
| Streaming hours / month | LiveMeUp Live Shopping | Free (30 minutes) | $399 (from 25 hours) | Your effort |
| Viewing minutes / month | Channelize Live Shopping & UGC | $97 (15,000 minutes) | $497 (100,000 minutes) | Your audience |
Read that last column again. Only one of these three bills you in proportion to money coming in.
SoldLive: metered on orders, at $1 each

Source: Shopify App Store (SoldLive: FB + IG Live Sales), retrieved September 2, 2026
SoldLive carries the Built for Shopify badge, holds 4.9 stars from 81 reviews, launched December 12, 2018, and is developed by SoldLive in San Francisco.
Its four published plans are Basic $35/month for 35 live sale orders, Cart Holds $75/month for 75 orders, Overlays $150/month for 150 orders, and TikTok and SMS $300/month for 300 orders. That is a dollar per live sale order at every tier, with features stacked on top rather than a volume discount — an unusually legible pricing table for this category.
The model is different too. SoldLive does not host video on your storefront. You go live on Facebook, Instagram, or TikTok, and the app numbers every product in your Shopify catalog so shoppers comment a number, get DM'd an invoice, and check out through your own Shopify checkout without leaving the social app. Its listing describes auto-holding "every item in your Shopify cart, so you never oversell during a live" — which is the specific failure mode of comment-based selling, where five people claim the same one-of-one item.
Two tier-gated details worth noting before you pick a plan: cart holds and automated waitlists start at $75, and TikTok Live selling without TikTok Shop only appears on the $300 plan.
The trade is capacity. If a single strong Friday night produces 400 orders, the published tiers do not cover it, and you are into a conversation with the vendor about pricing beyond what the listing shows.
LiveMeUp: metered on hours you broadcast

Source: Shopify App Store (LiveMeUp Live Shopping), retrieved September 2, 2026
LiveMeUp Live Shopping is also Built for Shopify, rated 5.0 from 92 reviews, developed by Live Me Up SAS in Mouvaux, France, and launched August 1, 2022. It is free to install.
Plans run Free (30 minutes of streaming included), Grow $89/month (4 hours), Scale $249/month (12 hours), and Enterprise $399/month (from 25 hours to custom). The Grow and Scale tiers both state "Unlimited Impressions and Views" — an explicit promise that a stream going viral does not change your bill.
This is the inverse of Channelize's model, and the difference is not cosmetic. If your growth plan is "same weekly show, much bigger audience," LiveMeUp's meter never moves. If your plan is "stream constantly to a small loyal group," the meter moves against you.
Feature gating follows the tiers: Flash Live Sales and multistreaming to Instagram and YouTube start at Grow; Klaviyo integration, RTMP support for external streaming software, and mobile app integrations for TapCart and Vajro start at Scale.
The free tier is more useful than most free tiers in this category. Thirty minutes is one real test event on your own storefront, with custom branding, shoppable replays, and the widget mini-player included — enough to find out whether your customers will watch at all before committing $89.
Channelize: metered on minutes your audience watches

Source: Shopify App Store (Channelize Live Shopping & UGC), retrieved September 2, 2026
Channelize.io operates from Holly Springs, North Carolina, launched November 30, 2020, and holds 4.7 stars from 79 reviews. It does not carry the Built for Shopify badge. It supports 17 languages, the widest of the three.
Its plans are START $97/month for 15,000 viewing minutes, GROW $297/month for 50,000, and PRO $497/month for 100,000, each with 17% off on annual billing. Every tier includes the full feature set — multi-cast, multi-host, RTMP, analytics, Klaviyo notifications — so unlike the other two, you are not buying features as you climb. You are buying audience capacity, and only that.
Shopify's own guide names this as the drawback in plain language, listing under Channelize's cons: "Plan tiers cap viewing minutes after which premiums are charged."
Do the arithmetic before you sign. 15,000 viewing minutes is 250 concurrent viewers watching for 60 minutes — one genuinely good stream. A boutique running four two-hour shows a month with 150 average viewers staying 45 minutes lands near 27,000 minutes, which is already the $297 tier. The uncomfortable property of this meter is that the better your show performs at holding attention, the faster you consume the thing you are paying for.
That is not a reason to avoid it. Full features at $97 is the cheapest way to get an on-site, multi-cast, RTMP-capable stream. It is a reason to forecast minutes rather than events.
The fourth meter: a share of the sale
Beyond these three, some platforms take a percentage instead. Shopify's guide lists CommentSold at "$149 per month plus 5% of sales," and Sprii at "$995 per month for Shopify users." If you sell on marketplaces rather than your own site, TikTok Shop charges "up to 6% commission per item, plus additional per-unit transaction and fulfillment fees," and Whatnot takes "8% on the base price of an item plus a 2.9% processing fee."
Percentage models are the only ones that are unbounded on the upside. On a $40,000 live sales month, 5% is $2,000 plus the $149 base — against $300 at SoldLive's top published tier or $399 at LiveMeUp's. That gap is worth quantifying against whatever audience the percentage platform brings you that your own list does not.
Choosing
Answer one question first: is your audience on social, or on your site? Everything follows from it.
Your audience is on Facebook, Instagram, or TikTok, and they comment to claim. SoldLive is built for exactly this, and its per-order meter matches how you earn. It is also the only one of the three that lets you sell on TikTok Live without TikTok Shop, on the $300 plan. Budget by expected order volume and confirm what happens above 300.
You want the stream on your own storefront, and you stream regularly to a known audience. LiveMeUp. The hours meter is predictable, views are unlimited on paid tiers, and the free 30 minutes lets you validate demand before paying anything. Check which tier holds the integration you need — Klaviyo and RTMP are Scale-level.
You want every feature at the lowest entry price, and your audience is still small. Channelize at $97 gives you more capability per dollar than anything else here. Model your viewing minutes honestly, including replays, and re-check the number after your first two events rather than after the first overage invoice.
You are not sure anyone will watch. Start on LiveMeUp's free tier and run one 30-minute event. That answers the only question that matters — whether your customers show up live — for $0.
One structural caution regardless of choice: this category churns. Live Shopping by Amperstand, which appears in several current "best of" roundups, returns "This app is not currently available on the Shopify App Store" as of September 2, 2026. Before you build a weekly show around any of these, check that the listing is still live and that its most recent reviews are recent.
Sources
- Shopify — 9 Livestream Shopping Platforms for Small Businesses
- Shopify App Store — SoldLive: FB + IG Live Sales
- Shopify App Store — LiveMeUp Live Shopping
- Shopify App Store — Channelize Live Shopping & UGC
- Marketing Dive — Facebook to shut down live shopping feature
- Marketing Dive — Instagram sunsets live shopping as commerce retreat continues
Shop Pay Installments is free to activate, needs no app, and Shopify never publishes what it costs you — the rate is visible only inside your own admin. It also refuses Capital One and Chase credit cards, restricts monthly plans to debit cards only, excludes gift cards and subscriptions, and can't be turned off for individual products. Affirm can suspend your account for being password-protected, for having a non-English storefront, or for being primarily B2B. And Shopify's Getting paid page says disputes appear in your admin while its FAQ says they don't. If you fail the eligibility gates, the alternative is on-site messaging apps from Klarna, Afterpay, Sezzle, Zip, and PayPal — a category rated between 1.0 and 3.2 stars. Researched September 2, 2026.